AP English Language and Composition 2025 – 400 Free Practice Questions to Pass the Exam

Question: 1 / 400

What role does ethos play in communication?

To overwhelm the audience with statistics

To convince the audience through emotional appeal

To establish credibility and trustworthiness

Ethos plays a crucial role in communication by establishing credibility and trustworthiness. When a speaker or writer demonstrates expertise, integrity, and authority on a subject, they enhance their ability to persuade the audience. This trust built through ethos allows the audience to feel more confident in the message being conveyed, making them more likely to accept the arguments presented. A communicator with strong ethos can effectively influence opinions and decisions because the audience is inclined to listen and engage with someone they perceive as knowledgeable and trustworthy. In contrast, overwhelming the audience with statistics may alienate them, while emotional appeals can sometimes lack the necessary grounding in reliability, and logical evidence, although essential, focuses more on rationality than on the personal credibility of the communicator.

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To provide logical evidence

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